02/02/2021 0 Comments
Bryson DeChambeau joins Mark Wahlberg with investment/ownership position in Performance Inspired Nutrition.
Bryson DeChambeau joins Mark Wahlberg with investment/ownership position in Performance Inspired Nutrition. New partnership will amplify the active lifestyle marketing reach into the health, golf and fitness category with all-natural supplements and nutrition.
WARRENDALE, PA, February 2, 2021 - Today Performance Inspired Nutrition proudly announced a new ownership union with Bryson DeChambeau; he is the first pro golfer to invest in the Pittsburgh-based health and nutrition company founded by Mark Wahlberg and former GNC executive, Tom Dowd. The pair started Performance Inspired (PI) to provide superior, all-natural, active lifestyle nutrition for the professional athlete or the everyday athletes at any age. DeChambeau will take an active leadership role in PI's continual development of products along with working with Wahlberg to inspire others to have a more active and healthier lifestyle through fitness and nutrition. “I’m excited to be hands on and help build PI with Mark and the team. The PI team created a full line of all-natural, clean products you can trust and their commitment to quality is what drew me to their products. I am excited to become a part of this experienced ownership group. They have created an entire line of great products everyone can enjoy. I love the protein drinks, supplements, powders, and bars, and I look forward to helping them develop more products and introducing healthy options to the golf and fitness community. Everyone is looking for healthy options on the course and at home, and I can’t wait to help inspire others to improve their golf fitness and their overall health, the right way!” Said Bryson DeChambeau.
About Bryson DeChambeau, he’s 27 years old from Clovis, CA and the 5th ranked golfer in the world and 7x PGA Tour Winner. Bryson’s most recent victory, his first major championship came at the 2020 at the U.S Open at Winged Foot Golf Club. Bryson won the U.S. Open by six shots as he was the only player to finish under par. Bryson has competed in two international team competitions as a member of 2018 USA Ryder Cup Team and a member of the 2019 Presidents USA Ryder Cup Team. Recently, Bryson has transformed his body and become the longest player in professional golf by focusing on improving his nutrition and workout programs to further enhance his overall strength and flexibility and in 2020, he set a PGA Tour record for average driving distance at 322 yards. Bryson continues to transform the game of golf on the PGA Tour through his intelligent focus on every element needed to make him the best athlete he can be. Performance Inspired co-founder Mark Wahlberg said, “I am honored that after evaluating his many options, Bryson chose our company for his supplement and nutritional needs, so much so, that he became an investor, and he can now help us develop products and continue to grow our brand with his energy and impressive nutritional knowledge."
Creating a “Golf Fitness” strategy around Bryson is going to be another avenue to influence the “active lifestyle” and “everyday athlete” consumer that Performance Inspired has been so successfully reaching by utilizing Mark Wahlberg and their unique lifestyle-marketing. “Providing all-natural and healthy nutritional choices for the 60M active worldwide golfers is a huge opportunity for the brand and our collaboration with Bryson DeChambeau is the perfect representative of better golf through proper nutrition and fitness,” said Tom Dowd, co-founder/CEO. “Having Bryson on the team will really take us to the next level and help us further reach the healthy lifestyle and sports enthusiasts. He has the highest standards and his commitment and focus to his game and fitness will help shape our family of products and formulas.” added Mark Wahlberg.
Performance Inspired is excited to welcome Bryson, one of golf’s most promising athletes and the current U.S. Open champion, to our ownership group that also includes American hero and Navy Seal Marcus Luttrell and NBA star Draymond Green. “Bryson embodies the intelligent athlete that truly understands the importance of health and wellness to improve his golf game and stay competitive for both the short and long-term. Bryson will help PI reach the everyday and young athletes and help inspire them improve not only their golf game but their overall fitness. What Bryson has done to improve his game with a focus on nutrition and training is incredible!” Said CEO and co-founder Tom Dowd.
About Performance Inspired Nutrition:
Mark Wahlberg and Tom Dowd started Performance inspired Nutrition in 2016 to fill the void in the mass-market for high quality, all-natural and robust active lifestyle nutritional products for the everyday-athlete and sports nutrition customer of any age. The Performance Inspired mission started to help inspire people to live a more active and healthier lifestyle by creating honestly marketed, all-natural and clean value-packed products. Performance Inspired only relies on an honest marketing message utilizing real customers, and never using misleading or over-hyped testimony from paid endorsers. Always real customers and real reviews! Charity and giving back with 2% of net profits is an important part of why PI was started.
The lifestyle marketing coupled with meaningful formulas (without risky or unproven ingredients) sets Performance Inspired apart from other brands and utilizes Mark Wahlberg and now Bryson DeChambeau as the face of Performance Inspired along with actual customers in their marketing. Always efficacious, clean formulas that are sold on major online retailers and in major retailers such as Hy-Vee, HEB, Meijer’s as well as every major military base worldwide with more retailers coming onboard each month.
The Performance Inspired brand and business activities are also a major part of the new HBO-Max show WahlStreet that will air early in 2021.
The Performance Inspired team is led by former CMO/EVP and General Manager of GNC Tom Dowd, who along with other former GNC executives add instant retail knowledge and add instant value to their retail partnership with their deep industry and proven retail experience.
Visit PINutrition.com for a list of retailer partners, new product updates and sales information. Follow @PerformInspired on IG and Twitter and Performance Inspired Nutrition on FB for inspiration and more updates from the PI team, now including Bryson! For more information on Performance Inspired, please visit www.PI-Nutrition.com or email Info@PI-Nutrition.com.